Uber Mission and Vision Statement Analysis Uber’s mission statement is “ Transportation as reliable as running water, everywhere for everyone .” In a precise way, the statement draws attention to what the company is all about – treating its customers to memorable services. Analysis. All that said, Uber's archrival Lyft announced it was buying Motivate International — a bike-sharing company that gives Lyft access to thousands of bicycles for short-term rental and a potential leg-up on larger rival Uber. –DIVERSIFICATION: Uber has not confined its business to just being a ride-hailing company, it has also forayed into food delivery (Uber Eats), shipping (Uber freight), renting an easy-to-use electric assist bike (Uber Bike) etc. The product strategy and mix in Uber marketing strategy can be explained as follows: Uber is a global leader in app based cab booking systems having a strong global reach and increasing penetration. Uber Customer Analysis Customer analysis is a critical aspect of marketing strategy as it identifies target customers, determines their needs and specifies how products satisfy their needs. Marketing Strategy and Marketing Mix Analysis of Uber Technologies The entire process of the SWOT analysis provoked open minded discussions which, at the end, resulted in a recommended strategy for Uber which was an AGGRESSIVE one.. Someone who needs a personal drive from any point at any time 3. 1. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on the ride-hailing giant. It has 69% market share in the United States ride-hailing market. Introduction 3 2. Uber Technologies Inc. Report contains a full analysis of Uber business strategy. If you implement these strategies, you can make a flawless Uber Business: The Uber VRIO Analysis shows that the financial resources of Uber are highly valuable as these help in investing into external opportunities that arise. Uber is a ride sharing service which connects drivers and people through a mobile app. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company. Passengers– With passengers, it is mostly directed by the usage of UberPOOL, UberX, UberBLACK, and UberSUV. One of the ethical dilemmas facing Uber is the labor regulation laws that differ from one country to another. Diversification is a much-needed strategy for any business and Uber … Uber benefits from segmenting both its customers and riders. What is UBER? Uber does have a diverse suite of successful products and services, including the core rideshare program, an Uber Visa card, UberEats, and now, Lime. HOW UBER DISRUPTED THE TAXI INDUSTRY. There were several holes in the taxi industry which allowed Uber to jump in and by filling these gaps in service quality and pricing strategy, Uber made it to the top in nearly no time. UBER Strategy 1. Nice touch on the key features of Uber’s operating strategy which has closely tied with its business strategies. According to the VRIO Analysis of Uber, its local food products are a valuable resource as these are highly differentiated. Operational Strategy Audit 4 2.a Organizational environment 4 2.b Uber’s business model 4 2.c External and internal analysis of Uber 5 Competitors: 8 3. SWOT Analysis of Uber. This article focused on the business strategy of Uber in Europe and its future impact. The recommended strategy. Avedian has been driving part time for Uber and Lyft for four years, but just two months ago, or anywhere outside California, this sort of strategy wouldn’t have worked.. Customers of Uber. The interesting fact is that the uber marketing strategy and thereby their growth is … Marketing Strategies 13 Uber’s Marketing Objectives: 14 5. Uber Technologies Inc. Report contains a full analysis of Uber marketing strategy. The Uber model is not yet to be concluded in this SWOT analysis of Uber. To apply strategy business models and frameworks such as Swot etc to real company cases. Uber calls its globalization strategy “launch playbook,” a list of business strategies and operating guidelines that have been compiled by an internal team of about 40 employees. Uber Business Model Canvas. Uber has already surpassed Automobile giants like General Motors, Ford and Honda on Brand value Parameter. In more recent times, the company has … On one hand, the ruling exposes the obsolescence of European transport regulations. Strategic Options: 9 4. But, learning how such a complex company with hundreds of independent sections, work is a humongous task in itself. Since Uberhas developed a strong brandimage and global stance in the market, followingare the strategies proposed for Uber in order to deal with the driver unionization, employee satisfaction andgovernment support,so to make theplan sustainable and growing.