Our ‘Wordsmith’ is an engaging conversationalist and has done more than 200 interviews with some of the leading names in automobile, digital advertising, IT/ITES, medical technology, real estate, gemstone certification, HVAC, tourism and food processing industries. However, most digital consumers like to do their research before shopping online, and often rely on social media to gain information on products either through trusted influencers or community posts. I consent to receive communications about Sitecore’s business in accordance with Sitecore’s Privacy Policy. Nick Boyle Vice President Asia at Sitecore. They will expect their customer experience online to be seamless, personalised and effective from retailers, which the industry must be prepared for. Singapore. Catherine Loh Head of Digital Customer Experience, Asia Pacific JLL. At Sitecore, he is responsible for day-to-day operations, sales, and the region’s GTM strategy. Nick Boyle | Austin, Texas Area | President - Real Estate & Development at Ampler Development | 500+ connections | View Nick's homepage, profile, activity, articles Nick is the Vice President for Asia at Sitecore and has over 20 years of experience in the software, data and analytics markets across Asia Pacific. In this session, Wu Mengyi, Senior Manager at Bain & Company shares the digital consumer trends shaping the next normal, and the implications for businesses. Nick Boyle. "We are thrilled that our joint efforts, together with Capgemini, have led to providing best-in-class digital experience software and services to a … Nick Boyle President - Real Estate & Development at Ampler Development. Download The Latest Agenda. In order to meet this demand, businesses will need to be able to create personalised experiences. Marie-Ange Georgin-Selman Director Marketing & Omnichannel Sales South East Asia Club Med. Nick Boyle Technical Innovation Director at Balfour Beatty plc. It is also ideal to deploy technology stacks built to support a continuous delivery model which support teams in making changes at the speed the marketing team desires. As discussed, pandemic-induced social distancing measures and nationwide lockdowns have played a major role in pushing businesses, particularly those in retail, to not only explore every digital avenue available to them but also create a customer experience that sets them apart. Data is important as organisations can leverage it to understand the trends and provide estimates about the likelihood of future outcomes. © Latest on Baltimore Ravens tight end Nick Boyle including news, stats, videos, highlights and more on ESPN “It was truly rewarding to help M1 in its digital transformation journey,” said Nick Boyle, vice president of Asia, Sitecore. London. Austin, Texas Area. He is an ardent sports buff and contributes with his witty live commentary too. Brands that combine the three essential elements of great products, powerful digital experiences, and memorable human connections will have customers who are more engaged, satisfied, and loyal. We created the DXMM assessment for organisations to not only understand their own digital maturity levels but also to benchmark themselves against their competitors and adequately prepare for emerging trends and potential disruptions,” said Nick Boyle, Vice President, Asia, Sitecore. Nick Boyle President - Real Estate & Development at Ampler Development. With only 56% of businesses having integrated their marketing technology stack, and just 50% supporting their martech stack with sophisticated optimisation—there is a lot of opportunity for businesses to do more. Nick Boyle. MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Lastly, advanced artificial intelligence (AI) and machine learning (ML) algorithms help marketing teams work more efficiently by providing automated personalisation and then supplying insights on the outcome of the personalisation. Apparently, the region is weak in leveraging marketing technology and data-driven business intelligence to create high CX. Lastly, lack of customer management data can be a challenge for organisations to deliver excellent CX. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. View Winnie Ang’s profile on LinkedIn, the world's largest professional community. View the profiles of professionals named "Nick Boyle" on LinkedIn. We won't track your information when you visit our site. Consider tools that will help teams collaborate and deliver better, more personalised customer experiences, and those that take the complexity out of marketing efforts. MarTech Interview with Nick Boyle, Vice President Asia at Sitecore “Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. I'm currently the This helps to drive more automated processes and seamless personalisation for customers. But beyond just surviving the pandemic, many are now tapping on digital solutions as a way to stay ahead of competition by not only optimising but future-proofing their businesses. Sitecore DX Asia offers marketing, digital and technology leaders the opportunity to gain new insights into shifting digital trends and how brands win a larger share of mind and wallet by creating meaningful customer experiences. Mengyi Wu is a Senior Manager based in Bain & Company’s Singapore office. Privacy VP Asia. To further advance and boost customer experience, the digital platform will need to be integrated with all other elements of the marketing and enterprise technology stack. Singapore. As a result, a seamless, engaging and effective digital customer experience has naturally become a key competitive differentiator across industries. As a start, organisations should consider housing their CX on a reliable cloud hosting environment that can enable their team to manage and scale experiences quickly — without worrying about downtime. by Nick Boyle, VP Asia, Sitecore Technology tipped us from the Information Age into the Experience Age. Some additional success metrics include: In order for businesses to improve their overall DX maturity and enhance CX, businesses across ASEAN should focus on five capabilities. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. “It was truly rewarding to help M1 in its digital transformation journey,” said Nick Boyle, vice president of Asia, Sitecore. During the hyper-competitive holiday shopping season, where a lot of purchasing will continue to happen online, personalisation will be an important differentiator. Hyland and Alfresco Named a Leader in the Gartner Magic Quadrant for Content Services Platforms 2020, DoubleVerify Launches Publisher Suite, Designed To Help Digital Publishers Streamline Operations & Maximize Yield, State of Digital Happiness: Only 15% of Consumers Are Happy Shopping Online, Loop Insights Announces Appointment of New CFO – Mark Lotz, Appian Supports Launch of Professional Services in AWS Marketplace, Quadient and Duck Creek Technologies Collaborate to Accelerate Customer Experience…. MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American… Content. Apart from technical writing, he loves to blow off steam by chronicling stories about top medical professionals, innovators, spiritual 'gurus', gym trainers, nutritionists, wedding planners, chefs and off-beat hobbyists. The move from an offline to an online economy in Southeast Asia has taken off much faster than anyone expected. MarTech Interview with Nick Boyle, Vice President Asia at Sitecore “Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. Nick Boyle Vice President Asia at Sitecore. The Scoop. The term DX refers to the sum total of all the online interactions a customer has with a brand. Nick is the Vice President for Asia at Sitecore and has over 20 years of experience in the software, data and analytics markets across Asia Pacific. Nick Boyle. It may start with the company website but could also include mobile apps, chat bots, social media, and any other channels with virtual touchpoints. Brands require massive amounts of data, technology, and expertise if they are to support Marketing and IT teams to continuously build easy, effective and seamless digital experiences. Nick Boyle Group CEO, Lightsource BP. On the consumer side, these movement restrictions have dramatically accelerated the number of people going online, and then using the internet to access social media as well as shop online, be it for groceries or leisure items. All Rights Reserved It was a bearish end to the month and the start of the week for the European majors on Monday. “Southeast Asia will be home to 310 million digital consumers by the end of this year and their readiness to use technology presents tremendous opportunities for businesses,” he highlights. All Rights Reserved, Sitecore Content Hub - Formerly Stylelabs, What is Personalization, Why it Matters, and How to Get Started. Mengyi is a Chartered Engineer and holds an MBA from INSEAD. Last month, 15 countries signed the Regional Comprehensive Economic Partnership (RCEP), a landmark Indo-Pacific trade deal designed to "create new employment Here are some foundational steps organisations can take to enhance their DX strategy: Thank you, Nick! Our research shows that DX capability building efforts in the region are often slowed down by gaps in businesses’ marketing technology stack. Nick Boyle | Singapore | Vice President Asia at Sitecore | 500+ connections | View Nick's homepage, profile, activity, articles Change that was supposed to take place over a few years happened in one. Nick Boyle Vice President, Asia Sitecore. The industry will now have to cater to consumers who have acquired digital habits like buying directly from home through eCommerce platforms. However, to actually produce those experiences is often easier said than done. Boyle of Sitecore Nick Boyle is the Asia vice-president at Sitecore. Nevertheless, the findings illustrate commendable digital adoption efforts in the region with many encouraging areas of potential, including more investment into building digital experiences that are not only easy and effective for customers but also memorable enough to earn their loyalty. “Southeast Asia will be home to 310 million digital consumers by the end of this year, and their readiness to use technology presents tremendous opportunities for businesses,” said Nick Boyle, Vice President, Asia, Sitecore. SiteCore Asia Vice President, Nick Boyle comments on how digital maturity can provide breakthroughs for ASEAN companies. London. Despite the accelerated use of digital technologies for customer interactions as a result of the pandemic, DX maturity is still relatively low in the ASEAN region. Copyright 2020, Sitecore. The rise of social commerce is then a natural intersection of e-commerce and social media, where both social platforms and brands have begun to work together more closely to allow consumers to seamlessly discover, research and purchase their items all in one place. Singapore. Adopting a DXP is a way for businesses to consolidate and streamline a fragmented martech stack, eliminate redundancy, and be future-proof in their ability to integrate fluidly. At Sitecore, he is responsible for day-to-day operations, sales, and the region’s GTM strategy. Austin, Texas Metropolitan Area. In order to meet this demand, businesses will need to be able to create personalised experiences.”. Technologies such as machine learning and AI take aggregated behavioural data and provide recommendations which could be personalised to a point that it nearly mimics human interactions. There are 100+ professionals named "Nick Boyle", who use LinkedIn to exchange information, ideas, and opportunities. Ensure that CX is firmly understood as a strategic pillar to future-proof organisations and build competitiveness, Shift team culture and capability from gut-level analysis to data-driven marketing, Use customer data acquired from various channels and systems to enrich customer experiences, For a proper digital transformation, implementing new technologies is required. Nick Boyle. I lead our presence in the region with the goal of helping businesses and government agencies elevate the digital experience (DX) of their customers by adopting tailored and cutting-edge software solutions. Nick Boyle. What exactly do they want – and how are organisations best able to deliver it? 119 others named Nick Boyle are on LinkedIn. "We are thrilled that our joint efforts, together with Capgemini, have led to providing best-in-class digital experience software and services to a … A digital experience platform offers organisations an integrated suite of tools that will help them do this, and hence communicate better and foster meaningful relationships with their customers. Nick Boyle President - Real Estate & Development at Ampler Development. Discover the digital consumer trends shaping the next normal, and what are the implications for businesses. Austin, Texas Metropolitan Area. Nick Boyle. In Partnership With : Connect With Us. Register to watch on demand. For AI to work effectively, it needs a foundation of useful data. Nick Boyle. Nick Boyle Group CEO, Lightsource BP. We created the DXMM assessment for organizations to not only understand their own digital maturity levels but also to benchmark themselves against their competitors and adequately prepare for emerging trends and potential disruptions,” said Nick Boyle, vice president for Asia at Sitecore. I understand that I can opt-out at any time. Our research also shows that retailers appear to be focused on personalisation across different channels. Trending News & Rumors for Football, Basketball, Baseball, Hockey, Soccer & More Copyright 2020, Sitecore. That was fun and hope to see you back on MarTech Series soon. Nick Boyle. Such a vision needs to be based on deep understanding of the industry and customer trends which transcends throughout the entire organisation as well as strategy execution plans. We will have to use at least one cookie to ensure that you won't have to make this choice again. Coming off the back of a bullish week, the DAX30 and EuroStoxx600 fell … Not only do customers want better interactions with brands – they expect it. We created the DXMM assessment for organisations to not only understand their own digital maturity levels but also to benchmark themselves against their competitors and adequately prepare for emerging trends and potential disruptions,” said Nick Boyle, Vice President, Asia, Sitecore. Nick Boyle Vice President Asia at Sitecore. She specializes in digital transformation, brand strategy and marketing, focusing on the Consumer Products and Retail practices. Communication means not only delivering content to various touchpoints like websites, mobile apps, social platforms, and in-store kiosks, but also connecting the experiences on them to provide a holistic and seamless experience. You can find him on LinkedIn. DX is ultimately powered by the technologies that businesses deploy. Over the last 8-10 months, the convenience and reliability of e-commerce and digital transactions has become increasingly normalised. Legal MarTech Interview with Nick Boyle, Vice President Asia at Sitecore. Privacy Policy. Sitecore. In our recent research with Ecosystm, we asked marketing leaders across the region what measures they expected to remain after COVID-19 restrictions are lifted. ... Nick Boyle. If you missed out on Sitecore Experience 2019 Asia, you can relive it via Experience Online and read blog posts on how to take your business to the next level as well as watching on-demand videos from the event. End of Conference. He has developed cutting-edge content for over 100 websites and mobile applications. Many retailers continue to be impacted by disruptions in the market, mounting competition and the changing use of real estate, pushing them to continuously reinvent their digital customer experience to keep up with shifting consumer preferences and behaviour. Nick Boyle President - Real Estate & Development at Ampler Development. In order to drive successful implementation of advanced tools, a business needs three key elements – technology, people and processes. Key Themes. Based on our research, the retail industry is second only to the Banking and Financial Services industry (BFSI) in terms of leading DX maturity in the region. Progressive businesses with mature DX capabilities have a clear understanding that a Digital Experience Platform (DXP) is only the starting point for managing and improving digital experiences. Publisher - Marketing Technology Insights, “Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. Own the Experience® Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. In today’s digital world, organisations stay competitive by building relationships with their customers, which requires communication. It follows a two part format On Marketing Technology, and This Is How I Work. Recently, she drove the firm’s collaboration with Facebook Southeast Asia on Digital Consumers of Tomorrow, Here Today and our work on the Future of Consumption in Fast-Growth Consumer Markets: ASEAN 2030, developed in collaboration with the World Economic Forum. Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. One such example is the integration of AI, which is a technology that is powering the ability of brands to provide highly personalised recommendations feature that is quickly becoming the gold standard in DX. Winnie has 6 jobs listed on their profile. Consumers in Asia are embracing the new digital reality. The MarTech Interview Series with Nick Boyle, Vice President Asia at Sitecore is a fun Q&A style chat. “Southeast Asia will be home to 310 million digital consumers by the end of this year, and their readiness to use technology presents tremendous opportunities for businesses,” said Nick Boyle, Vice President, Asia, Sitecore. Nick Boyle. Nick Boyle. Nick Boyle Vice President Asia at Sitecore. With this, and plenty of other research, it is apparent that the focus on DX is clearly here to stay. +1-855-Sitecore, © The best place to find him beyond work hours— the shadiest underground gym in the city. Executive support and organisation alignment are also crucial to ensure a well-articulated vision for DX. Check out the incredible speaker line-up to see who will be joining Nick. At Sitecore, he is responsible for day-to-day operations, sales, and the region’s GTM strategy. Belfast Metropolitan Area. Hi Nick, please tell us about your role at Sitecore and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? First name. Singapore. To effectively integrate AI solutions, businesses will need to set up a foundational data collection solution, like a DXP, that pulls all the data together and serves as a single source of accurate and actionable information. We found out that across all 6 countries, organisations are looking to increase the use of digital tech for CX – which was ranked as one of their top three priorities. In order to meet this demand, businesses will need to be able to create personalised experiences.”. Your email address will not be published. More than prices or products, experiences that spark positive and powerful emotions will shape buying patterns and brand loyalty. By checking this box I consent to receiving insights, offers and promotions via email. The speed at which the market is evolving has had all of us at Sitecore hard at work, supporting businesses in the region as they accelerate and refocus their digital transformation to keep up with changing customer needs. Save my name, email, and website in this browser for the next time I comment. See the complete profile on LinkedIn and discover Winnie’s connections and jobs at similar companies. 1 Nick is the Vice President for Asia at Sitecore and has over 20 years of experience in the software, data and analytics markets across Asia Pacific. At Sitecore, he is responsible for day-to-day operations, sales, and the region’s GTM strategy. The speaker Nick Boyle was part of the previous event. Nick Boyle Vice President, Asia Sitecore. The region tracked an overall average DX maturity score of 2 out of 5 – based on Sitecore’s Digital Experience Maturity Model (DXMM) assessment. However, as I said before, Technology itself will not magically solve all businesses’ problems. Austin, Texas Metropolitan Area. MarTech Interview with Steve Kristy, CEO at LiquidPixels Customer Experience Management. [email protected] To review the most recent speakers list, click here. We created the DXMM assessment for organisations to not only understand their own digital maturity levels but also to benchmark themselves against their competitors and adequately prepare for emerging trends and potential disruptions,” said Nick Boyle, Vice President, Asia, Sitecore. Digital experience platforms also provide a way for organisations to begin implementing AI, which is rapidly becoming an integral part of a memorable customer experience. Updates on modern marketing tech adoption, martech interviews, tech articles and events. We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. I’m currently the Regional Vice President, Asia at Sitecore. For more information about the cookies we use, see our Privacy Policy. VP Asia. ActiveCampaign Expands Industry-Leading Customer Success…, simpleshow Video Maker Enables the Creation of Animated…, Mike Parker Joins IWCO Direct as Chief Marketing &…, TripleLift Crosses $1 Billion Dollar Lifetime Ad Spend…, TechBytes with Christian Monberg, CTO and Head of Product…, Copyright © 2020 MarTech Series. Jonathan Ye Chief Marketing Officer Huawei Consumer Business Group Singapore. Sudipto is a technology research specialist who brings 11 years of professional blogging and technical writing experience. All Rights Reserved. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Nick Boyle Technical Innovation Director at Balfour Beatty plc. Nick is the Vice President for Asia at Sitecore and has over 20 years of experience in the software, data and analytics markets across Asia Pacific. Whether that’s using natural language processing to tag content, automatically identifying visitor trends, creating customer segments, or modifying pages, machine learning and AI are increasing productivity, customer insight, and ROI for organisations across industries. Nick Boyle Group CEO, Lightsource BP. “Organisations in Malaysia struggle with optimising their tech investments,” Nick Boyle, Asia vice-president for Sitecore, told Asean Business, as he cited marketing technology stack and digital customer experience as areas for improvement. However, AI is not a silver bullet which will magically transform CX. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. Nikki Taylor In order to meet this demand, businesses will need to be able to create personalised experiences.”. Marketing professionals will have to invest in DX to gain a competitive advantage, stay relevant and grow their brands. An outstanding digital customer experience is thus a mission-critical differentiator for every business. The latest stats, facts, news and notes on Nick Boyle of the Baltimore Ravens In addition, without a “test & learn” culture of constant experimentation that is managed and fully supported by executives, businesses and the individuals within them will not be able to improve themselves and drive better CX for their customers. In the coming years, customers assert that they will pay more for a great experience. Nick Boyle MarTech Interview with Nick Boyle, Vice President Asia at Sitecore Interviews. MarTech Interview with Nick Boyle, Vice President Asia at Sitecore. The Majors. This means that businesses will need to have the right systems, effective and streamlined processes, experienced and innovative teams, as well as a solid data foundation in place to fully optimise an advanced technology. Nick Boyle. The COVID-19 pandemic has massively accelerated digital change, pushing many companies to go online overnight in a bid to reach their customers amidst movement restrictions.